2020 The Year of Chicago Music
“Music in the Key of Chicago.”
Chicago Department of Cultural Affairs and Special Events in partnership with choose Chicago and marketing FCB, has unveiled its first ever music brand, “Music in the Key of Chicago.” Positioning Chicago as one of the greatest world music capitals. On February 3rd Chicago announced a branding positioning with Choose Chicago which is launching a national and international marketing campaign as well as hosting music themed global individual and group media visits throughout the year and media promotional event in Mexico City, London, Beijing, Shanghai, New York, Munich, Paris, Toronto, Montreal, Sao Paulo, Las Vegas, Tokyo and Japan. DCASE and the local music industry is developing a major local awareness campaign that includes digital billboard, advertising on CTA trains and busses advertising at O’Hare, radio, community and minority- owned media and more.
Choose Chicago is also launching a new website at yearofchicagomusic.org. The page will features some of the year’s top music events and festivals, a search tool to explore hundreds of unique venues from the sprawling lakefront park to iconic neighborhood clubs, curated playlists from Chicago local and music content to learn more about the city musical history and influence.
Chicago will bring for a signature part of the year “Chicago In Tune” which will bring music organizations and venues from across the city together to celebrate music in all genres and forms. These events are anchored by three free -admission city festivals – Chicago House Music Festival, Chicago Gospel Music Festival and Chicago Blues Festival - that spotlight three genres of music born and innovated in Chicago. The 18-days of music will stretch to every corner of the city with free and ticketed events at many of Chicago’s finest venues.
‘Chicago In Tune represents and outstanding opportunity to experience Chicago’s thriving music scene” said Mark Kelly Commissioner of DCASE, on February 3rd at the lunch party held at the Chicago Cultural Center. Chicago will be spanning genres as diverse as hip hop, indie rock, experimental, jazz, Latinx, classical and more, music will emanate from our stunning music hall, authentic neighborhood clubs, world – class festivals and inspiring youth programs. Chicago In Tune Kick off May 21st, 2020.
The Year of Chicago Music follows the success of 2017, 2018, 2019 initiative celebrating Chicago’s public art, its creative youth and its vibrant theatre scene.
Chicago Department Cultural Affairs and Special Events - DCASE News
B. Allison – Music Film Fashion Blog
No comments:
Post a Comment